Why Most Business Messaging Fails

  • by Elaine Tibbatts
  • •
  • 12 Jun, 2025
  • •

And how to fix yours

Your brand could have the best product or service in the world but if your messaging isn’t clear, your audience is likely scrolling straight past it.

 At Tibbsy Communications, we see this all the time. Websites packed with jargon. Social posts that say everything and nothing. About pages that could belong to any business in the sector. In short: lots of noise, not much clarity.


The good news? It’s fixable

Strong messaging does three things exceptionally well:

  • It makes sense instantly. If someone has to re-read your homepage to understand what you do, it’s too complicated.
  • It speaks to the right people. Messaging should connect with your target audience not just sound clever to your peers.
  • It shows why you’re different. Clarity isn’t the enemy of creativity it’s what makes your uniqueness shine.

If your content isn’t performing, leads feel vague, or your team struggles to align around a single story, you don’t need to start from scratch you need a messaging refresh.

 

Where to start

  • Audit your current comms: is your language simple, specific, and customer-focused?
  • Test your homepage or elevator pitch: would a stranger understand it in 10 seconds?
  • Get outside perspective: what’s obvious to you may be unclear to someone new

Your message is the thread that runs through every touchpoint it deserves the same attention as your product or service. Because when it’s clear, everything else flows better: marketing works harder, sales become smoother, and your audience starts to really get it.

 

Need help sharpening your message? That’s what we do. Let’s cut through the noise together.

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