Tibbsy's Blog

A list of upcoming national and international dates for June to help small business owners plan timely and engaging social media content.

Understanding your target audience is the bedrock of effective marketing, enabling tailored messages that resonate and inspire action. By crafting compelling content and building trust, businesses can drive meaningful engagement and foster lasting connections with their audience.

In this insightful blog, discover the pivotal role of thorough marketing analysis in unlocking sustained growth for your small business. From measuring effectiveness and identifying trends to optimising resource allocation, the post provides actionable tips on conducting effective analysis and adapting strategies for better results, emphasising the power of continuous improvement in achieving marketing success.

Discover the essence of modern marketing in our blog as we explore the multifaceted role of a successful marketer, blending strategy, psychology, capitalism, and creativity. Uniting strategic planning, financial acumen, psychological insight, and creative innovation, today's marketers navigate the dynamic landscape with agility, driving impactful campaigns and sustainable growth for businesses.

In the dynamic realm of marketing, businesses must embrace continuous evaluation and adaptation for sustained success. Explore the crucial steps of analysing ROI, revisiting KPIs, and leveraging customer feedback, coupled with agile strategies, to refine and enhance your marketing approach for the challenges and opportunities ahead.

This blog highlights the significance of an end-of-financial-year marketing revisit for small businesses. It emphasises four key tips, including strategic planning, budget optimisation, audience understanding, and aligning messaging with brand values, offering actionable insights to ensure that every piece of marketing activity contributes to the success and growth of the business in the upcoming year.

Discover the transformative potential of unwavering marketing strategy in our latest blog. From providing vision amidst uncertainty to building brand loyalty during recessions, learn how maintaining a strategic marketing approach can not only weather economic storms but position your business for enduring success.

This blog emphasises the indispensable role of data analysis in modern marketing, highlighting its significance in understanding audience preferences, measuring campaign effectiveness, optimising channels, enabling personalisation, predicting future trends, and ensuring cost-efficient strategies for informed decision-making and sustained success.

Explore the intricate balance of art and science in marketing as we delve into the importance of data-driven decision-making, embracing imperfections, and the continuous evolution required for success in the dynamic landscape of marketing.